📌 Role
Illustrator
🫂 Team
1 illustrator (me!)
⌛ Timeline
April 2025
🔑 Skills
Digital Illustration
OVERVIEW
Laneige, the Korean skincare brand known for its fresh, feminine, and youthful identity, reached out with a playful mission: create a series of “Starter Pack” illustrations for their marketing team. Each illustration needed to capture the personality of a team member through small iconic objects, the things that make them them.
The goal? A fun, colorful, social-media-friendly series that feels true to Laneige’s visual world.
But behind the lighthearted brief, there was also a deeper intention: highlighting real artistic work in a moment where AI-generated illustrations were taking over social media.
This project was both a creative playground and a statement.
THE WHY BEHIND IT